DISCOVER THE NEW OUMOU SKIN
Experience the touch of nature and embrace your glow with our products.
In May 2022, Oumou Fofana founded Oumou Skin, driven by her belief that great skincare is the foundation for confidence—whether you’re wearing makeup or not. She wanted to create products that help people feel good in their skin, celebrating natural beauty and embracing the glow that comes from within. Not long after, tragedy struck. A house fire destroyed all her inventory, forcing her to put her dream on hold.
In September 2024, a visit to Ghana changed everything. Spending four weeks immersed in Ghanaian culture, Oumou was introduced to the power of natural African skincare by her best friend, Tiffany Owusu, who shared their local traditions. Oumou fell in love with the process, the ingredients, and the transformative results, and her passion for creating the best skincare was reignited. Now, all Oumou Skin products are proudly made in Ghana, combining traditional African methods with a commitment to natural beauty. For Oumou, skincare isn’t just about appearance—it’s about self-care and starting every day with a glow that makes you feel unstoppable.
FASHION
where bold style meets unstoppable confidence, empowering you to express yourself fearlessly through fashion.
OUMOU is a New York City-based fashion boutique founded in 2019 by CEO and Creative Director Oumou Fofana. Created for those who aren’t afraid to take risks, OUMOU is more than a brand—it’s a statement. Each piece is guaranteed to build your confidence, one outfit at a time. Oumou’s deep passion for fashion and styling, bold personal style, and life experiences inspired her to launch OUMOU. Every piece in the collection is handpicked by Oumou herself, reflecting her fearless approach to fashion. With OUMOU, she aims to challenge the rules and redefine how we express ourselves through style.
ABOUT THE FOUNDER
Oumou Fofana is an entertainment journalist and media host with nearly a decade of experience in journalism. She is also an entrepreneur who has built platforms rooted in storytelling, culture, and style. Brooklyn-born and of Guinean heritage, Oumou earned her bachelor's degree from St. John’s University and a master’s degree from the Craig Newmark Graduate School of Journalism.
In 2014, she founded What’s Relevant TV, now Oumou Media, and is the host of the “Afrobeats Takeover” podcast, which highlights African creatives. Known for interviewing some of the top African artists, Oumou has been part of the creative wave that helped break Afrobeats into the American market.
Her career includes roles at BET, REVOLT, HOT 97, and the New York Post. Her impressive roster of interviews includes global stars like Pharrell, Eve, RZA, Big Sean, Davido, Taraji P. Henson, Olamide, Tiwa Savage, Kevin Hart, Don Cheadle, Samuel L. Jackson, Chloe Bailey, Morris Chestnut, Nick Cannon, Wyclef Jean, FERG, Blxst, Rapsody, Uncle Waffles, and more, cementing her reputation as a respected voice in the entertainment industry.
As an entrepreneur, Oumou launched OUMOU, a New York City-based fashion boutique, in 2019 and Oumou Skin, a skincare brand inspired by African traditions, in 2022.
Her dedication to her craft has earned her recognition, including the Rising Star award from I Am African & I Can in 2019, a Woman of the Year nomination at the SGWA Awards in 2021, and a Special Recognition nomination at the 2025 SGWA Awards.
